The Work

Direct Mail

Series of 5 direct mail pieces, each identifying a problem in the healthcare industry and connecting it with a BOWMAN Solution.

"This campaign is going to be a huge success. We/I thank you so much for all of your vision, guidance, enthusiasm and recommendations on the film crew and the wonderfully economical printer!!! You saved us a ton just on the printing!" A.V., Business Director (Seattle, WA)

Pocket Leave Behind

Designed as a takeaway at trade shows, this roll fold brochure combines all the PSS solutions in a small, easy to keep and reference package, with a QR code link to video and a custom landing page. And of course - it all fits in your pocket. It was a huge hit at trade shows with critical care nurses who were able to see the concepts easily and understand the options quickly.

Emails

A few days after each DM piece arrived, a follow-up email landed in inboxes highlighting the week's solution and linking our custom landing page.

Social Media

Consistent messaging across Pinterest, Instagram, Facebook, Twitter and LinkedIn. New video launched on social weekly, in sync with each mail drop.

PSS CAMPAIGN: VIDEO

Because the BOWMAN PSS marketing campaign was heavily focused on products/solutions, BKC brought in video to cultivate connection and brand loyalty. A new video was released each week in sync with the campaign, sharing BOWMAN's insider knowledge, family values and innovative approach.

At BKC, we bring on team members based on project and campaign needs. Video was the personal connecting piece of our campaign and we were proud to work with Finestrino Film out of Bellingham, WA. Their organization, professionalism, artistry and production were incredible and matched exactly the vision & story Beckie had for the videos.

CASE STUDY - CHRIST COMMUNITY - LEESBURG

“Working with Beckie Kirker for the development of my new congregation has been a wonderful experience. Beckie did a wonderful job of listening to my vision and was able to develop logos and other promotional materials that helped to tell our story in such a complimentary way. But what sets Beckie apart from other designers that I have worked with is her passion and quality for her work. Beckie truly cares for what she is doing and how it will affect what I am trying to achieve.” GE, Start-Up Pastor (Leesburg, VA)