case study: BOWMAN
Direct Mail
Series of 5 direct mail pieces, each identifying a problem in the healthcare industry and connecting it with a BOWMAN Solution.
"This campaign is going to be a huge success. We/I thank you so much for all of your vision, guidance, enthusiasm and recommendations on the film crew and the wonderfully economical printer!!! You saved us a ton just on the printing!" A.V., Business Director (Seattle, WA)
Pocket Leave Behind
Designed as a takeaway at trade shows, this roll fold brochure combines all the PSS solutions in a small, easy to keep and reference package, with a QR code link to video and a custom landing page. And of course - it all fits in your pocket. It was a huge hit at trade shows with critical care nurses who were able to see the concepts easily and understand the options quickly.
Emails
A few days after each DM piece arrived, a follow-up email landed in inboxes highlighting the week's solution and linking our custom landing page.
Social Media
Consistent messaging across Pinterest, Instagram, Facebook, Twitter and LinkedIn. New video launched on social weekly, in sync with each mail drop.
BOWMAN Catalog
BKC has worked on numerous iterations of the biennial BOWMAN catalog, continually improving upon and updating it. Fresh graphic design, bold headers, highlight panels, just-right amounts of text, and easy navigation using new icons make this catalog read like a magazine.
By flipping the standard on it's side, we created an eye-catching piece that still slips into a file folder and stacks on a desk.
CASE STUDY: PALLET SERVICES
ID Package
Logo
Brand Guide
Signage & Graphics
CASE STUDY: MAGNADRIVE
CASE STUDY: MARCH OF DIMES
"I can't thank you enough for what you have done to make our event a huge success! The whole design of the save the date cards, invitations and programs really sold the event and will make people remember it. I heard so much good feedback; everyone loved it!"
- Darah P., March of Dimes Division Director
CASE STUDY - CHRIST COMMUNITY - LEESBURG
“Working with Beckie Kirker for the development of my new congregation has been a wonderful experience. Beckie did a wonderful job of listening to my vision and was able to develop logos and other promotional materials that helped to tell our story in such a complimentary way. But what sets Beckie apart from other designers that I have worked with is her passion and quality for her work. Beckie truly cares for what she is doing and how it will affect what I am trying to achieve.” GE, Start-Up Pastor (Leesburg, VA)
Hand Lettering
Logo
Complete Brand Suite
Research & Brand Messaging
Editorial & Brand Photography
Newsletter
Social Media & Event Marketing